About

I'm a Creative Director and Design Lead with over 20 years of experience shaping brands, campaigns, and digital experiences across CPG, eCommerce, and healthcare.

My work sits at the intersection of creativity and strategy. I believe that in today's performance-driven world, design is not just about aesthetics—it's about impact. From global brands like Procter & Gamble, HP, DHL, AbbVie, Lilly, and Bausch Health to growing businesses, I've helped translate complex ideas into clear, compelling visuals that drive action.

I'm known for my ability to connect the dots between data, audience behavior, and creative execution. I approach every project with a strategic mindset, building work that not only looks good but performs.

Beyond my professional work, I'm an ideas-driven creator who explores photography, jewelry design, and fashion. My multidisciplinary perspective fuels my thinking and keeps my work evolving.

Originally from Tirana, Albania, with experience living in Europe and now based in the Boston area, I bring a global lens to everything I create.

Through Creative Gravities, I share my perspective on creative strategy, performance marketing, and the evolving role of design in business—helping creatives and marketers build work that truly moves people and results.